Today, having a business website doesn’t cut it. You need to leverage the power of content marketing to attract, nurture and convert leads into customers.
To do that, you need to incorporate blogging into your marketing plan. According to GrowthBadger, 85% of B2C marketers and 91% of B2B marketers reported that their companies blog or at least use a form of content marketing such as guest blogging.
An active blog gives you an additional platform to discuss and share ideas with your target market. It’s a pivotal piece that will help you be successful.
Here are 5 reasons why blogging matters for your business.
1) Improve Search Engine Rankings
Search engines look at several factors to determine which sites are most relevant for a particular search query.
One of the primary factors is how often your site appears in search results for the related search queries. Sites that have more content on a particular topic are more likely to be deemed authoritative on the subject by Google than those with way less.
By blogging regularly on your website, you are updating your content with fresh information that search engines want to index and rank.
This means that potential clients searching for your services or products might be more likely to find you through a Google or Bing search if you have a blog.
To accomplish this, however, you must be strategic on what topics to cover and what keywords to target.
2) Establish Your Credibility as an Expert
To make the most impact in the social and business world, you need to be credible. Unfortunately, credibility is hard to establish when no one knows who you are or what you do. This is where blogging makes a difference for you, as it introduces you to your target market, one post at a time.
As you share your thoughts with the online world, people will begin to form opinions about who you are and what you do. As they get to know more about you through the blog, they’ll gain trust, appreciate your tips, and even start sharing your content with their colleagues.
Through the content that you share on your blog, you can demonstrate how knowledgeable and experienced you are within the field while being genuinely helpful to your prospects. If your blog is constantly providing high-quality content to your target market that answers their questions and provides powerful insights, then visitors will start to recognize your business website as the go-to resource for all plumbers.
3) Generate Sales and Leads for Your Business
This is perhaps the most common reason for incorporating blogging into your business marketing plan. Blogging is one of the fastest ways of making sales through attraction marketing.
To achieve this, you need to figure out what your target customers need, identify the search queries they use when searching online for the answers, and then create informative content that addresses these issues in detail.
Now, if they like your content, they will be more inclined to stick around and explore how else your website can help them. In doing so, they come to learn more about your business, products, and services. This way, you can make a sale or two from people coming directly after reading a blog post.
However, a more effective approach is to offer an opt-in incentive such as an e-book, cheat sheet or free online course that will then add them to a nurturing funnel for some of your more expensive products.
Blog posts are also great tools to help get the word out about new products or service offerings that your business might have. For example, if you give a presentation at an industry conference and write about it on your blog afterward, people who couldn’t attend might be interested in reading about your talk and learning more about your products.
4) Personalize Your Brand
How you decide to use your business blog is solely dependent on you. While some businesses choose to share company news and announcements, some use it as an industry resource center, while others choose to use their blog as a personal touchpoint.
By choosing the latter option, you are adding another layer of personality to your brand. If people see that you are open to sharing what matters most in your life, they’ll be more likely to see your business as a place they want to be involved.
By personalizing your brand, you are giving your prospects a way to experience what it is like to deal with you and your team on a more personal basis, making them feel that they matter and that they are important.
There are a few ways you can personalize your brand through blogging, for instance:
- Sharing behind-the-scenes of what goes on in your business, supported with casually taken videos and photos
- Talking about the specific mistakes that you’ve made in growing your company.
- Commenting on or reacting to trending topics that touch on the industry that you are in. For instance, if there’s a trending personality that you admire, you can create a blog post like, ’11 Business Lessons we Can All Learn From…’
5) Bring Customers Back for More
Your business blog should not only be about attracting more customers but also providing them with reasons to return.
Once someone arrives at your blog, you can have them join your email list or follow you on social media. You can then re-market to them with other offers and products that you have available.
Through content marketing, it’s possible to get prospects interested in your products and services even before they are ready to buy. Then, when they finally do, they will return to your website because they already know that it is where they can find everything about plumbers.
By using these techniques, you are giving people a reason to come back to your business website, and while there, they might end up engaging with the other parts of your site, such as services, products, and shop pages. This can increase your chances of turning visitors into customers.
Just make sure that you are putting out valuable content consistently so visitors will return to read more and continue to engage with you online. Once they have engaged with your business, there’s a very high likelihood of converting them into paying customers down the road.
Are you interested in having a blog for your business?
Now that we’ve established that you need a business blog, let’s talk about challenges. There’s a reason why you do not have one yet, and if you do, it’s not as effective as it should be.
This is because blogging is a lot of work and going into it without a solid strategy is the reason for all the frustrations that most business bloggers face.
Luckily for you, you don’t have to worry about anything. Just leave everything in the hands of our great team of professional designers and content developers.
We will help with:
- Creating a blog design that matches your brand is responsive and highly intuitive
- Devise a content strategy
- Work with you to implement your company voice across written media
- Suggest what topics to target based on intensive keyword research
- Create and schedule social media posts
You can select what services you want now, but by opting for all the above, you’ll literally have your blog updated and promoted without you lifting a finger.