Google My Business is an entirely free business tool suite that lets you manage your online business presence. It’s easy to set up, and it only takes about 15 minutes to get started. But why should you care?

Google My Business can help local businesses succeed in three key ways: customer acquisition, customer retention, and reputation management. We’ll explore each one below! 

Customer Acquisition

Let’s start with customer acquisition. With the changes in the way people search for things, customers are looking more at reviews when they’re ready to buy something new.

And there are plenty of studies showing that higher ratings mean more sales. By ensuring you respond to Google reviews and other Google signals, you can influence Google’s search rankings.

Google wants to present the best possible results for its users, so by setting yourself up as a Google-approved provider of your goods or services, you’re doing Google a favor that it will want to return.

Customer Retention

The second way that Google My Business can help your business is by increasing customer retention. The Google My Business dashboard provides you with a wealth of insight into many customers, including where they’re located and what other businesses they’ve visited.

With it, marketing performs more efficiently. And help to identify the services or products that are most popular in certain areas and tailor your advertising and promotions to fit.

Reputation Management

The third way Google My Business can help your business is through better reputation management. As we all know, online reviews are critical these days for businesses of all sizes.

Google My Business gives you the ability to see all your Google reviews in one place, as well as respond to them (good or bad) directly through Google.

Google also uses Google My Business data to determine your Google Place Rank, so any activity you engage in on Google My Business is likely to be seen by Google and can affect search results.

Why is Google My Business best for local businesses ranking and growth?

Google My Business is free for business owners like yourself to set up, manage and claim ownership of their Google listing. Here, we have the benefits of using Google My Business as an SEO tool for your company.

Now let’s have a quick overview of why Google My Business is the best to call for businesses to thrive and grow more:

  1. It is a free and easy way to manage your business online
  2. It’s the easiest way for customers to find you, so it’s vital that your listing is complete and up to date.
  3. You can edit or update your profile as often as needed, including adding photos of new products or services.
  4. Your profile will be found by people searching on Google for businesses like yours in your city.
  5. Once set up, customers can leave reviews about their experience with you, and other potential customers will see those reviews when they search on Google.
  6. If someone has a question about something specific you sell (like if they’re looking for a particular kind of food), they can ask their question directly through the app and get an answer from one of our experts within minutes!

How to grow with Google My Business?

Google My Business is best not only because it’s free but also because it will allow doing a lot of customizations. With this level of customization available on GMB, customers have more reason than ever to choose you over other companies that might offer similar services or products.

But, how to get started and grow more with it?

You can start it by creating your account and working on optimizing your profile but is it the right approach. Ah! We would rather say no, as getting a professional is the best approach to get more business and rank high on local SEO with Google My Business.

To sum up, Google My Business is the best way to show and grow your business.

Let Gardner Media Group manage your business online and improve your SEO while you spend your time developing it offline!