Keywords are used in our titles and descriptions, so people can find our website when someone searches for a certain topic. However, not all keywords are created equal. We should choose keywords at the forefront of our field to be found by search engines.
We’ll learn more about selecting appropriate keywords, why it’s important, and how to make our website easily found when people search for information like ours.
Start with Keyword Research
The first step to finding the best keywords for your website is to dig up information about what people are searching for. There are a lot of tools that can give you valuable insight into this. One of the best to use is Google Keyword Planner.
This tool will allow us to see the number of searches done in Google each month for different keywords. It’ll come with a lot of data, but we want to look for the “keyword ideas” section on the first page. This is a list that tells us what people are searching for to research our topic.
When we are done with Keyword Research, we can go back to Google Trends and use the Keyword Planner feature on this site. This will allow us to build a list of keywords we might want to use for our website.
Think About Search Intent
The next step is to categorize the keywords into groups. We want separate groups for different intents of search. Why would someone search for “how to build a website” when they want “instruction on coding a website?” Let’s look at all our keywords and see how they fit into each category.
If a search intent is not clear, we can always reword it to fit into the proper category. We can also create multiple keywords if they are particular and not commonly used.
Create an Ultimate List of Keywords
Now that we categorized all our keywords, we can go through and list the best ones. Look for those with the highest monthly search volume in our target category. It’s helpful to note which are the most searched for and will help us gain traffic.
Using Long Tail Keywords
It’s common to use long-tail keywords because they have more targeted search intent. We should always keep in mind that most searches are for keywords. As such, we should be careful not to use too many long-tail keywords on our page.
Using keyword research and analyzing the data to develop the best keywords can be a lot of work. However, that work will pay off more visitors to your website and better traffic.
Plan Your Buyer’s Journey
The next step is to use those keywords and research to create a plan for our buyer’s journey. We must remember our audience. We should be able to target keywords specific to them so we can find their needs in the products and services they are looking for.
It’s also important to note that we can create a buyer’s journey that a user might take. We can determine the information that a user might want to know from the start to the end. We can guide them to their next step and show them how to get there using our keywords.
We want to make sure we create the right keywords for our buyer’s journey. They should be descriptive, short, and easy to understand. They will be used on our site and social media posts, ads, and email marketing. We must create keywords that tell our audience what we do.
However, we also don’t want to use too many keywords. This can cause problems with readability and make it hard for users to find information. Also, too many keywords can negatively affect our SEO.
Analyze The Level of Competition
Make a list of the companies in your sector and go to their websites. Look for keywords in their titles and meta descriptions. You may find some of the exact keywords you target, giving you more room to choose.
An easy way to analyze competition is by using a search engine. Search for your competitors’ websites and consider which ones you like the best. This will make it more likely that you’ll click on their site and start doing some research.
Consider the Most Appropriate Content Format for Your Keyword
Choosing the right keywords and choosing them in the correct order is crucial to your results. You need to select the right keywords that you know will drive the right results for your business and your marketing efforts.
If you search for “homeowners’ insurance” on Google, there are two tabs at the top of the search results page: one labeled “Text” and the other labeled “Images and Videos.” The search engine lists both formats together.
Map Each Keyword to a particular webpage on your site
Once you have a list of keywords that you think will generate the best results, you can start mapping them to specific pages on your website. First, decide which pages you want to include in your buyer’s journey.
These pages can be anything from product pages or detailed blog posts to contact information. It all depends on the content you decide to include on your site. Make sure to use the keywords in the file names and page titles. They need to be used early and often for the best results.
Now that we have gone through the tips to get our traffic share with the right keywords, we can conclude that keywords are the most important aspect of getting good traffic and conversions online. The best approach to rank and get traffic with the right keywords is hiring a professional with ample experience in the industry. A professional will make your business rank high in search engines and attract more traffic.
It is almost impossible to rank your site if you lack a solid content strategy when it comes to SEO. The best way to reach both short- and long-term goals is by putting your keyword research plan into action. That’s where Gardner Media Group is present to help you. Call us Now!