“Don’t judge a book by its cover.”
That reflects that we cannot estimate the idea of anything just by its appearance and build any idea about that in just a first impression, but in reality, we can, and we do. That is human nature.
Whenever customers visit brands’ outlets, whether they are physical or virtual, they tend to judge how they are being represented. In marketing, judging something by its appearance is not wrong because your brand must be shown by its looks that represent what it is about, that is what our customers want to see.
Brands face a challenging environment to make their first impression attractive to their target market because every other outlet is trying unique techniques to do so.
Then it creates tough competition for brands to compete in a crowded marketplace to make their first impression pleasing to their customers. Every customer wants to feel good about their brand that they are purchasing from a legitimate and authentic brand, but how to build that thinking by making the first impression so strongly beautiful is a real matter of focus.
In this situation, the most interesting and helpful thing for any brand is social media. Now the question is, what does social media do for brands? And to what extend social media is important for brands? The basic clarification to this is that it works 24/7 and is easily accessible to most people.
Most of the population uses different social media platforms such as Twitter, Instagram, Pinterest, Facebook. You need to engage your customers with your brand through social media. It is the finest way to represent your brands beautifully that can capture people’s attention to the fullest. Because we pay too much and work hard to bring customers to our site, but what if it fails to grab their attention, and they do not like to hold their eyes on our brand for a few moments?
Social media has many areas that can help us to make brands look good. Such as the platform like Instagram, which is a very customer-engaging tool.
We can make an official account of our brand there and upload our brands’ pictures with eye-catching colors, the best quality, and aesthetic backgrounds.
Social media is full of ease, people can share their thoughts about the brand that can also build the first impression of the target market. The condition is your pictures must be classy and highly representable, and descriptions should be easily understandable and clearly describe your company and brand. And the entire content should be relevant to your brand and your target audience.
Social media is not for particular genders and ages, so you must be clear with your market for whom your brand is and then address them accordingly in your social media campaigns. Try to create a link between your customer and the brand so that they feel connected to the story of your brand.
By all the effective social media activities, your brand will be strong enough to attract customers. Social media’s active role can help to build a strong first impression of your brand that will draw them back to the brand, and they will have reason to remember it whenever they want or need something relevant to your services.
This is how social media contributes to developing a strong image of the brand that lasts in customers’ minds when they see it the first time.