How do you get the most clicks and people viewing your plumber’s business? Google Ads is among the most effective ways for businesses to drive traffic and sales. One thing is to make sure that you’re targeting your ads correctly. This can be tricky because every ad is different, but the secret recipes always accomplish results.
Why should plumbers opt for Google Ads?
Consumers use Google to find plumbing services all the time. Applying relevant search engine results can get you to know customers and produce consistent leads. Though SEO is often considered the most effective way to promote your website online, it takes longer and requires more patience than advertising.
In contrast to SEO, Google Ads can get you more consumers quickly. You know the most used technique to generate more clicks for Google Ads is the ‘buy button.’ Now let’s look at the four tips to create an effective Google Ads strategy for plumbers 😀
1. Do you have a clear advertising objective?
Consider why you’re looking into plumbing marketing as a business marketing channel. Here are some examples of advertising Google Ads goals you may have:
- You have got a new plumbing service to promote.
- Now you have started your plumbing business and need new customers fast efficiently.
- You just expanded your business into a new region, and you need to stand out in the competition.
2. Is your Google Ads structure, right?
First and foremost, your Google Ads structure should reflect your website. Paid marketing specialists advise that you build campaigns based on the website structure as it makes it easy and logical to optimize landing pages with ad groups. With the right google ad’s structure:
- The quality score and results are improved
- Your ads trigger the focused audience
- The account is optimized and clean as you grow and scale
3. Are you picking the right longtail keywords?
Picking the right keywords can be a challenge for any business. And, not everyone knows the best way to search for those keywords. But you know there are standard approaches that every business should adopt when looking to improve their search engine position.
You can target focused consumer longtail keywords by creating an ad group in your AdWords campaign with the keywords like emergency plumbing or plumbing within 24 hours. Google Ads underline that you are open 24 hours a day and readily available for emergency calls in your plumbing. How about targeting “Emergency plumber near me,” to get local business.
With this approach, you can grab potential customers looking for plumbing services. They’ll click on your ad and convert it into your clients easily. If customers get a choice between a generic plumbing firm ad and one that particularly stresses their capacity for emergency plumbing, they will choose the latter.
Make sure your emergency phone number is prominently displayed on your website. You should be adjusting your location targeting on your ads. Make sure your ads only appear in searches that you service. Google pay-per-click ads are the best way to generate income.
4. Is your landing Page Optimized?
Landing pages are the primary landing page for users who click through your ad. They are an important tool for improving conversion rates and overall success. Unfortunately, many plumbing companies have times where they send users to their homepage for ads that talk about specific services. The result is lower conversions for your company and headaches for users. The best approach is to ensure each landing page aligns with your ad copy.
Google Ads is an effort that rewards wealthily. Learn how and when people other than your clients should be looking for a plumber to advance in plumbing. Target ads should be niche-down and simple while appealing to their immediate needs based on search intent.
Now you have got aspects about Google Ads. But is it enough to make your plumbing business thrive? It would help if you had a complete roadmap or expert guidance to imply these strategies impactfully.